Subroto Chattopadhyay specializes in brand building, start ups and turn arounds across diverse businesses.
He graduated to general management from marketing and sales specialization.
Since 1980 his executive career has been with Brooke Bond (Unilever), ITC Ltd.( associate of BAT) and PepsiCo South Asia where he was Executive Director. He was President Entertainment Sector & Member – Management Board, RPG Enterprises and MD of HMV Saregama .
Subroto is the founder Chairman of The Peninsula Studios (TPS) a premier content creation house.
TPS curates and produces award winning branded TV programs rooted in folk and classical music like Coke Studio Roots, Nokia Music Theatre, HCL Maestros in Studio and Emperors of Melody.
Subroto directs Brains Trust India, a series of educational documentaries by the finest minds from India and the UK, presented by the British High Commission New Delhi produced by TPS.
He also serves as an independent director & consultant to companies which have global reach in financial services, health care, retail, consumer products, VAS, NBFC and food packaging.
In ITC Subroto worked in cigarette marketing, agri businesses, and foods businesses.
In Pepsi Co he was Executive Director leading the health and wellness sectors, CEO of Tropicana Beverages, Gatorade & led the PepsiCo Unilever JV for Lipton.
Subroto started his executive career as a management trainee in Brooke Bond India (Unilever)
His early career was in brand management, media buying, brand PR and sales functions. He has been a custodian of global brands like Tropicana, Gatorade, Lipton, Aquafina, 7Up, B&H, 555 State Express, Gold Flake, Sundrop and Slice.
He is Chairman “National Group of Archive Management for the All India Radio and Doordarshan “.
He has produced feature films in Bangla like Japanese Wife and Khela, directed by Aparna Sen and Rituparna Ghosh.
He is a keen equestrian and office bearer of Army Polo and Riding Club & former Chairman of Audit Bureau of Circulations and Indian Music Industry. He has done teaching assignments in ASCI, ISB and IIM.