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The Life of Z

Nominated | Book Awards 2021 |

The Life of Z

A Swedish teenager, Greta Thunderberg, has become the poster girl for the Climate Change and Sustainability movement across the world.

Full Title: The Life of Z : Understanding the Digital Pre-teen and Adolescent

Author: Debashish Sengupta
Publisher: 

Award Category: 
About the Book: 

A Swedish teenager, Greta Thunderberg, has become the poster girl for the Climate Change and Sustainability movement across the world. All of 16 years, she has been nominated for the Nobel prize and has been on the cover of Time Magazine as one of the 100 most influential people in the world. Greta personifies and symbolizes zeners, who are nothing like any previous generation the world has ever seen. These pre-teens & teens are unique, world changers and perhaps the only hope for this planet. Yet, if not nurtured, they are at the risk of being lost due to the ignorance of institutions and individuals.

The Life of Z packs extensive real-life narratives and thought provoking analysis to help us understand this generation born 2000 and after to engage with them for a better future for them and for all of us.

Excerpt:

“Zeners’ are kids of generation X and early millennials who were programmed into the modern world cut-throat competition and the so called ‘race’. Are they passing their genes and behaviour to the ‘Zeners’ as well? Do ‘Zeners’ suffer from a lowered self-esteem? When a teenage boy tells me during an interview that marks are the only measure of success and those who fail to get good marks are considered numskulls, it is really concerning. He further adds that parents compare them to other kids, teachers compare them to other students in class and the relatives and distant friends seem to be more concerned and inquisitive about their secondary and higher secondary board results. Is there too much pressure on ‘Zeners’? This hard squeeze is manifesting itself in the form of worsening mental health, depression, anxiety, school shootouts and increasing case of teen suicides.


About the Author: 

ebashish Sengupta, a dual PhD, completed his PhD in management from Central University of Nicaragua (UCN) and Azteca University, Mexico. He is certified in 'Improving Business through a Culture of Health' from Harvard Business School, ‘Social Psychology’ from Wesleyan University, US and ‘Leadership Development’ from , and Japan Management Association. He is an award-winning author. His book The Life of Y: Engaging Millennials as Employees and Consumers (SAGE Publications) recently won the first prize at the DMA-NTPC Management Book Awards— a national-level award in India. The book has not only become a bestseller, but it has also been featured in the library collections by Stanford University. Dr Sengupta is also the co-author of the Crossword Bestseller and KPMG-cited book Employee Engagement. He has authored five other acclaimed books. His research papers have been published in leading international journals. His papers have featured in leading international journals including TQR (The Qualitative Report); International Journal of Learning Management Systems; PM World Journal; Journal of Project, Program & Portfolio Management; and Journal of Business and Retail Management Research to name a few. Besides this, he has written for numerous business media publications and has over 100 publications to his credit. Recently, he was featured globally as the ‘author of the week’ by PM World Journal, USA, to honour his research contributions. He occasionally writes for reputed business media publications. He has received several research awards in his career spanning over two decades, including best paper awards and young researcher award.
Dr Sengupta is the Asia Editor of a London-based leading global business magazine The Future of Earth: Environment, Economy and Society. He is a much-sought-after speaker, trainer and business consultant to various Indian and multinational companies. His strategic and practical insights guide leaders of large and small organizations worldwide, through his teaching, writing and direct consultation to major corporations and governments.
Dr Sengupta presently teaches human resource and strategy at the Royal University for Women Bahrain. He has teaching experience spanning nearly two decades and has taught students from India, the USA, Europe and Far East.


Excerpt: 

Excerpt:

“Zeners’ are kids of generation X and early millennials who were programmed into the modern world cut-throat competition and the so called ‘race’. Are they passing their genes and behaviour to the ‘Zeners’ as well? Do ‘Zeners’ suffer from a lowered self-esteem? When a teenage boy tells me during an interview that marks are the only measure of success and those who fail to get good marks are considered numskulls, it is really concerning. He further adds that parents compare them to other kids, teachers compare them to other students in class and the relatives and distant friends seem to be more concerned and inquisitive about their secondary and higher secondary board results. Is there too much pressure on ‘Zeners’? This hard squeeze is manifesting itself in the form of worsening mental health, depression, anxiety, school shootouts and increasing case of teen suicides.


Review: 

“The Life of Z is a thoughtful book that brings into focus issues that affect Gen Z and shows how we can help nurture an extraordinary generation of achievers and change makers.” - Ravi Venkatesan, UNICEF Special Representative for Young People


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