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From Incremental To Exponential

 

Nominated | Book Awards 2021 | English Non-fiction

From Incremental To Exponential

Author: Vivek Wadhwa and Ismail Amla with Alex Salkever
Publisher: Harper Collins India

Award Category: English Non-fiction
About the Book: 

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadhwa and Ismail Amla are here to tell you that big equals slow and stodgy” is a myth. Based on decades of experience working with both the world’s leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more.

This fast-paced, anecdote-rich story rethinks modern innovation–a book every manager, executive, and ambitious employee will want to read.


About the Author: 

Vivek Wadhwa has been researching and teaching technology development and innovation for over a decade at leading universities worldwide.

Ismail Amla is chief growth officer of Capita.

Alex Salkever is the coauthor with Vivek Wadhwa of The Immigrant Exodus, The Driver in the Driverless Car, and Your Happiness Was Hacked


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