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Debashish Sengupta

Debashish Sengupta

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Debashish Sengupta

What’s the main thing about millennials that continues to mystify businesses? Or the few things that are the biggest hurdles for them in terms of bridging that gap?

Millennials also known as the Generation Y, born between 1980 and 2000, are hard to be ignored. By 2025, they will make up roughly 75 percent of the world’s workforce. By 2028, the last of the boomers will be reaching retirement age, Millennials will make up roughly three-quarters of the work force by this time.Not to forget that they double-up as customers. They not only are present in large numbers but they are where it counts most – impacting both the workplace and the marketplace.Are organizations ready for this burgeoning new generation that is entering the workforce in large numbers? Do they have strategies to engage them? Facts suggest on the contrary, most companies are struggling to keep the millennial workers happy and engaged.

Companies need to urgently revisit and transform their organisational designs to engage millennial.
Any particular incentives that entice most millennials?

According to me, understanding is the precursor to engagement in any relationship. Greater the understanding, greater is the engagement and stronger the bond. Poor understanding on the other hand help misunderstanding and myths to creep in between relationships that weaken the latter. ‘The Life of Y’ attempts to create a right understanding of this generation’s behaviour, mind-set and life that as a whole in turn becomes the basis of engaging them. The strategies suggested in the book can be customized to various contexts. This book is definitely for everyone who manages a millennial in a family, society, or a company but also for the millennials themselves.Real life narrative accounts of millennials ensure that the descriptions remain credible and illustrative.

Sometime millennials are vilified since they are misunderstood. Do you think the reverse could also be true?

We need to understand every generation exhibits behavioural traits that are unique. More so if the era they live-in is a transformed one, in comparison to the previous one. Behaviours are often a result of environment and situations. Millennials in particular live in an era that has seen change far greater than any other. These changes have sent ripples both in the macro and micro contexts. The resultant generational effect has been a difficult set of paradoxes that dot their life. These paradoxes impact all aspects of their wellness– material, physiological, emotional and social wellness that has reversed their happiness quotient. Take for instance ‘Friends Paradox’ – you ask any millennial how many friends they have and they will tell you in excess of 500, mostly counting their online friends; yet they fail to identify any real friend among them.

How does ‘The Life of Y’ offer solutions to the problem of understanding Millennials and increasing the sustainability of companies?

A recent millennial survey by Deloitte has alarming news for companies the world over. Majority of the millennial workers are likely to change their companies by 2020. While the world over similar trends are visible, India ranks third where the probability of millennial workers leaving their current companies is maximum.

This book attempts to create a deep empathy for millennials and is a result of an extensive research spanning almost a decade. The book dives deep into the life of Generation Y and seeks to create an unbiased understanding about this generation, besides exploding the perceptual myths and stereotypes about them. Based on the research, the book suggests a new strategy to engage with the millennial generation in the workplace and marketplace in particular and the society in general. It provides a consultative guidance to engaging millennials seeking to replace the old models and designs of engagement.

How has the feedback been to the book? Please share with our readers.

I have been lucky that the book has appealed to all ages (from s 14 year old girl to an average millennial in his mid-twenties and as well as to a 65 year old retired teacher) and has reached beyond just business organization and leaders. I have also been fortunate to receive a very strong feedback and recommendation of the book from different parts of the world that include, US, Australia, Sri Lanka, Dubai, to name a few. The book has been featured in their library collections by some of the most reputed institutions of the world that include Stanford University, NLB, Singapore, UW-Madison.

About the Interviewee:

Debashish Sengupta, a dual Ph.D, he completed his Ph D in Management from Central University of Nicaragua (UCN) and Azteca University, Mexico. He holds certificates in ‘Social Psychology’ and ‘Leadership Development’ from Wesleyan University, US and Japan Management Association, respectively.

His latest book The Life of Y: Engaging Millennials as Employees and Consumers (Sage, 2017) is an Amazon bestseller and has been featured in the library collections by Stanford University. The foreword to this book has been written by Marshall Goldsmith and Kiran Mazumdar Shaw.

Dr Sengupta is also the co-author of the Crossword Bestseller and KPMG cited book, Employee Engagement.

He has authored five other acclaimed books. His research papers have been published in leading international journals.