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The Ultimate Family Business Survival Guide


 | Book Awards 2022 | English Non-fiction

The Ultimate Family Business Survival Guide

Brilliant and insightful ... A must-read for everyone engaged in a family business in twenty-first century India’ Sajjan Jindal, Chairman and Managing Director, JSW Steel Ltd ‘The Ultimate Family Business Survival Guide lucidly captures the informal yet important communications within a business family, the stakes of the family in the business and the rich resources basket that the family is for the business and each member’ – Nupur Pavan Bang, Associate Director, Thomas Schmidheiny Centre for Family Enterprise, Indian School of Business ‘A fantastic book’ Samish Dalal, Associate Professor, S P Jain School of Global Management

Author: Priyanka Gupta Zielinski
Publisher: Pan Macmillan

Award Category: English Non-fiction
About the Book: 

Invigorate your family business with this easy-to-use survival guide!

Family businesses are vital to the health of a nation’s economy, but distresses such as economic downturns and the Covid-19 pandemic can put them at grave existential risk.

Drawing from her dynamic experience working with her family-owned company MPIL Steel Structures Ltd, Priyanka Gupta Zielinski presents a unique manual to help family businesses thrive, even in times of crisis. Central to it is a survival toolkit – featuring a metaphorical multipurpose hat, a flashlight, a superhero cape, a Swiss Army knife and a parachute – which prepares business owners to face any challenge head on. The book also reveals how the improvisational style of family enterprises can be leveraged better for sustainability, while identifying in their close-knit structure and community-driven approach avenues for meaningful social change.

Replete with anecdotes and effective strategies – with an occasional Haryanvi idiom thrown into the mix – The Ultimate Family Business Survival Guide is a must-read for family business and MSME owners everywhere.

About the Author: 

Priyanka Gupta Zielinski is a business leader and entrepreneur. Through her writings, she addresses the biggest pressure points facing the next generation of India: career, love, and marriage. By exploring the role of Indian traditions and repositioning them with a beneficial, modern twist, Priyanka seeks to empower India’s next generation in their pursuit of new opportunities and fulfilment in their lives and careers.
As the executive director of MPIL Steel Structures Ltd, Priyanka has led her family business to exponential growth and diversification. She has previously worked with financial institutions such as the Women’s World Banking and the Fund for the City of New York. In 2012, she was named Woman Entrepreneur of the Year by ET Now.

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