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The Indigo Story

Nominated | Book Awards 2019 | English Non-fiction

The Indigo Story

Author: Shelly Vishwajeet
Publisher: Rupa Publications

Award Category: English Non-fiction
About the Book: 

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time.

So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.

About the Author: 

Shelley Vishwajeet is a senior business journalist, political commentator and author. He has been associated with media platforms such as Business India, The Observer of Business & Politics, Star Television Network, Aviation World, and the Indian Institute of Mass Communication, New Delhi. He is currently a Doctoral Research Fellow with TERI School of Advanced Studies

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